Although the intent of the .XXX top-level domain is for it to be used in the adult context, brands not in this space may wish to protect their image by proactively registering a .XXX domain containing their registered trademarks. The new top-level domain .XXX will become available to the adult community starting on November 8th, 2011 and then open to the general public on December 6, 2011. The ICM Registry, sponsor of the .XXX top-level domain, is giving registered trademark owners a special window of time (open now until October 28, 2011) to reserve domains ending in .XXX which contain their registered trademark. Such special registration will protect registered .XXX domains from falling into the hands of a third party.
An applicant wishing to protect its rights in this reserved window must submit a reservation request with ICM corresponding to its trademark before October 28, 2011. Registration through GoDaddy costs approximately $200 and requires a trademark owner to apply for registration by filling out a form online. Only registered trademarks having registration dates before September 1, 2011 and still in full force and effect qualify for this special domain registration. Further, the trademark registration must be issued as a national registration in a respective country, not simply a pending national trademark application or a State trademark registration. For example, an applicant with a United States trademark registration issued before September 1, 2011 that is still in full force and effect may seek protection under this reserved window.
After December 6, 2011, any registered .XXX domain through this early registration process will resolve to a standard informational page reflecting the status of the domain as reserved.
If trademark owners do not register a .XXX domain in this special window of time, any available .XXX domain will be allocated to members of the adult community submitting a request. Then, starting on December 6, 2011, registration opens to the general public and anyone, whether in the adult community or otherwise, may register these domains. Although trademark owners may be able to obtain domains registered using their trademark after this special registration window, it may be a more involved path than taking advantage of this reservation process prior to October 28, 2011.
For more information about protecting your brand on the Internet, please contact firstname.lastname@example.org.