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Archive for September, 2010

Microsoft Outlook to Show Social Media Updates

Posted by M. Alson On September 16, 2010

             According to Leslie Meredith of TechNewsDaily, Microsoft recently announced that its Outlook email system will have the ability to show the latest updates from LinkedIn, MySpace, Windows Live and Facebook.  While its Outlook Social Connector may improve the scheduling of meetings, privacy concerns have already arisen. More…

Old Spice Commercials Are a Social Media Hit

Posted by M. Alson On September 11, 2010

             According to a recent Bloomberg BusinessWeek article by Sharon Gaudin, Procter & Gamble has shown other companies how to successfully utilize social media in their string of Old Spice videos that have become a YouTube sensation. More…

Harnessing the Power of Social Media

Posted by M. Alson On September 7, 2010

             In a recent article, author Dallas Lawrence suggests that businesses can learn many valuable lessons from the way political activists use social media.  Examining a study by public relations and communication firm Burson-Marsteller, Lawrence found three underlying traits that successful political groups utilize to mobilize their supporters. More…

New Study Shows Non-Profits Use Social Media Most

Posted by aplavin On September 3, 2010

A new study by the University of Massachusetts Dartmouth Center for Marketing Research demonstrates that the country’s largest non-profit organizations are using social media more than any other sector.  The study is the third by the Center on non-profits’ use of social media.  The first (2007) revealed that large non-profits were leading both corporations and universities in their familiarity with, usage of, monitoring of and attitude toward social media.  The next in the series, the 2008 study demonstrated that non-profits were continuing to be leaders in their knowledge, adoption and attitude toward social media.

The study was conducted through nation-wide telephone surveys of nonprofits named by Forbes Magazine to their list of the 200 largest U.S. charities from 2007 through 2009.  Seventy-six (or thirty-eight percent) of the Forbes 200 list participated in each year of the study. 

The new research shows that non-profit, charitable organizations are still outpacing the business and academic sectors in their use of social media.  According to the study (available here in PDF format), ninety-seven percent of charitable organizations are using at least one form of social media, which includes blogs, podcasts, message boards, social networking sites, video blogging, wikis and Twitter.  Seventy-nine percent of those surveyed also reported that social media was at least “somewhat important” in their future strategies. 

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Facebook Can Be the Key to Winning or Losing a Lawsuit

Posted by M. Alson On September 3, 2010

             A recent post by Eric B. Meyer on The Legal Intelligencer Blog  discusses certain ways that information posted by users social media networks can be used against them in lawsuits.  As the use of social media continues to increase, users should realize that what they post on their Twitter or Facebook page may be used in court, even if they believe what they post is private. More…

Business schools around the country are adding courses on social media to their MBA programs.  According to a July 26, 2010 Bloomberg Businessweek article, Harvard Business School and Columbia Business School are among at least six MBA programs that have added courses in Internet marketing and social media strategy over the last year.

The courses are a logical addition in light of the recent hiring of employees dedicated to improving major companies’ Internet and social media strategies.  The Bloomberg article states that companies including Sears Holdings, Panasonic, Citigroup, and AT&T have recently hired social media directors to develop and manage marketing strategies that include the use of online and social media resources.  John Gallaugher, associate professor of information systems at Boston College’s Carroll School of Management, explained to Bloomberg Businessweek that “[i]n the realm of technology it’s possible for us to teach our students a tool that their bosses don’t have, and they can provide that added value from day one.  Social media skills are the ones that can set them apart.  Those are the skills that employers are looking for.” 

The Bloomberg article cites some of the courses currently offered for MBA Students.  Boston College’s program (as profiled by Bloomberg Businessweek) will offer “Social Media & Web 2.0 for Managers” in the fall.  Columbia offers four separate Internet marketing classes for its students, including “Social media” and “Media and Technology,” which will be offered for the first time next spring.  Harvard’s program introduced a course called “Competing with Social Media Networks” last fall.  Students are eager to develop valuable skills in social media: 172 students (three students for every available seat) are enrolled in the Harvard course, according to the Bloomberg News article.

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Despite its recent defeat in the “jail-breaking” ruling issued by the Library of Congress, Apple, Inc. continues to seek protection for its technological developments.  According to a July 28, 2010 article in Bloomberg Businessweek, Apple Inc. has filed a lawsuit against companies it alleges are selling unauthorized accessories for Apple electronic products like iPhones, iPods and iPads.  According to the article, Apple’s complaint alleges that many of the accessories are “of inferior quality and reliability, raising significant concerns over compatibility with and damage to Apple’s products.” 

Bloomberg Businessweek’s article explains that Apple maintains a program called “Made for iPod” which allows manufacturers to obtain licenses for Apple devises.  The Businessweek article cites Shaw Wu, an analyst with Kaufman Brothers LP, who has stated that Apple gets a 20-25 percent royalty on each sale of a licensed accessory. 

Apple filed the lawsuit, Apple Inc. v. eForCity Corp., in the U.S. District Court for the Northern District of California on July 22, 2010.  So far, Apple has identified six sellers in California and Washington, and could identify up to twenty additional companies it believes are selling unauthorized products.

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